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In today’s beauty aisles — both online and in stores — it’s hard not to be drawn in by imagery of flowers, leaves, and claims of natural, clean, or eco-friendly skincare. But behind many pretty packages lies greenwashing — a deceptive marketing practice that makes products seem more natural, sustainable, or healthy than they actually are.

Nothing can stop us from ageing — including skincare. And honestly… why would we want to? Ageing is not a flaw. It’s not a problem to fix. It’s the story of a life lived. With time comes wisdom, experience, resilience, clarity, and depth — all the things that make us who we are. Instead, we create skincare for Wise & Mature Skin — formulas crafted to support skin through its natural evolution

If your skin feels oily, shiny, or constantly congested, it’s easy to assume you simply have oily skin. But in many cases, that isn’t true at all. Quite often, oily skin is actually dry, thirsty, and trying its very best to protect you.

This is why our shelves hold Facial Oil Elixirs rather than traditional creams. Let me share the reasoning behind this choice.

Back in 2019, our skincare journey began the way many ideas do: around a kitchen table. An artist, a plant devotee, and a medical herbalist (Nana Kat) came together with a shared mission—to create natural, clean, plant-based, and sustainable skincare rooted in folk herbalism. What brought us together wasn’t just creativity or curiosity. It was absolute disbelief  at the ingredients hiding inside mainstream skincare—especially as our own teenage and pre-teen daughters were beg